Saints “delighted” with full houses
Northampton Saints chief executive Allan Robson says that he is delighted with how the club’s supporters have reacted to the start of the Aviva Premiership Rugby season.
Franklin’s Gardens has had the ‘Sold Out’ signs hung outside it for both of the opening two home matches of the season, against Leicester Tigers and Bath in Rounds 1 and 3 respectively.
And Robson says that the capacity crowds, which are in contrast to the recent press coverage of Aviva Premiership Rugby attendances, reflect the hard work being done at the club on and off the field, as well as the excitement felt by the Saints fans.
“At the moment we are in a virtuous circle that reflects the work being put in by all departments at the Saints,” he commented. “Jim Mallinder and the coaches have the team playing an exciting brand of rugby, and the players have put in a massive amount of effort to win our first three games, two of which were against our fellow semi-finalists last season.
“We knew before the start of the season that we had nigh-on record numbers of season tickets sold. Despite this there are still a few thousand tickets to sell every weekend and our marketing and Community teams have worked very hard to make sure that these tickets are sold.
“We have established strong partnerships with our local media and through schemes like CashBack our Community team are able to give local rugby clubs, schools and charitable organisations the opportunity to earn money by coming to watch the Saints play. This scheme continues to go from strength to strength, with hundreds of people coming every game.
“So we are certainly not resting on our laurels, and although we are delighted with the way the Northampton public has responded to us we are working hard to try and make sure that Franklin’s Gardens is full for our next home game against Exeter in two weeks’ time. The atmosphere for our two home matches so far has been outstanding and players and coaches throughout the country say that it makes the Gardens an intimidating place for opposition teams to play.
“And maintaining our capacity crowds is an excellent way to demonstrate to the relevant authorities the benefits of allowing the Saints to expand the stadium in the responsible manner we prefer.”









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