Guinness Premiership, ESPN reach rights agreement

Posted on Dec 14, 2009 in Rugby News

Multi-Year Deal Brings 43 Live Matches and Exclusive Coverage of Final to ESPN in UK

Premier Rugby and ESPN have agreed a three year contract for exclusive live rights to 43 matches per season from the Guinness Premiership, beginning next season and running through to the 2012-2013 season, including exclusive live coverage of the Guinness Premiership Final and one of the two semi-final matches. The agreement also provides highlight rights for use on ESPN digital media such as ESPNScrum.com.

Jon Varney, Commercial Director of Premier Rugby said, “This deal with ESPN secures a partnership with one of the world’s leading broadcasters, who become yet another blue chip supporter of club rugby in England.

“Starting next season, our new television deals mean we have doubled the number of live televised Premiership matches, which will further raise the profile of the sport in the UK and overseas and will allow our clubs and sponsors to derive even greater exposure and value. It also means supporters have more chance to see their team on live television.

“ESPN are renowned for their innovation and we are all genuinely excited about the opportunity of working with them to drive value in both our businesses.”

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